Les inégalités socio-spatiales progressent-elles en Île-de-France ? - Métropolitiques

Les inégalités socio-spatiales progressent-elles en Île-de-France ? - Métropolitiques

Jobs and geography: can the “functional hypercentrality” of Paris be an asset for the surrounding region? - Metropolitics

Jobs and geography: can the “functional hypercentrality” of Paris be an asset for the surrounding region? - Metropolitics
In a context of increasing competition between global cities, is it possible that Paris’s key asset is the spatial concentration of its strategic economic functions in the heart of the city? Lise Bourdeau-Lepage and Élisabeth Tovar, having observed the “functional hypercentrality” of the Paris metropolitan area, here consider the social and economic effects of public policy regarding the geographical distribution of jobs.
ver texto no link

For Global Success: 9 Reasons Why Localization Is Key [Infographic] | Mindjumpers

For Global Success: 9 Reasons Why Localization Is Key [Infographic] | Mindjumpers
by Sara Hansson Jan 15th, 2013 

When it comes to traditional media, brands know the value of doing local promotion. But when it comes to marketing activities on Facebook, brands still focus on global content and don’t see the importance of local activation. However, social is local: If fans can see the connection between their life situation and your brand, their motivation to show interest and engagement will increase drastically. Context influences the way people understand expressions, which differs from market to market due to cultural differences – almost 60 percent of consumers have ceased engagement because of poorly targeted communications.