by Sara Hansson Jan 15th, 2013
When it comes to traditional media, brands know the value of doing local promotion. But when it comes to marketing activities on Facebook, brands still focus on global content and don’t see the importance of local activation. However, social is local: If fans can see the connection between their life situation and your brand, their motivation to show interest and engagement will increase drastically. Context influences the way people understand expressions, which differs from market to market due to cultural differences – almost 60 percent of consumers have ceased engagement because of poorly targeted communications.